![]() When you see those and if you click, the brand needs to pay Google for that lead now. For example, if you type in “new keyboard and mouse,” Google will populate ads at the top and on the sides looking to entice a buyer. Search engines are prime real estate because marketers can target specific keywords whenever somebody types in their query. ![]() It’s an attractive option because you only have to pay for leads with a high chance of following through with a purchase. ![]() Pay-per-click, which is often abbreviated as PPC, is a type of marketing strategy where the brand runs ads on a platform like Facebook or Google and a fee is paid every time someone clicks the ad. In this article, we’re going to break down PPC and why it’s so important for businesses to use it as part of their digital marketing strategy. ![]() It’s a way for businesses to get their product or service in front of the people most likely to buy and any experienced marketer will tell you that it’s well worth the investment. You might have heard “pay-per-click” (PPC) or “cost-per-click” and wondered what those terms mean. ![]()
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